ESET – Enjoy Safer Technology

Welcome!

Take a closer look at how ESET presents itself across the globe.

See the evolution of the brand, made possible thanks to the support of our partners in more than 200 countres worldwide.

In pictures

Over time

List of all PR people working at ESET
pr team
2016
Introduction of HTTPS for increased security and higher page ranks
global website team
2016
Global PR Guidelines
pr team
2016
Implementation of Adobe analytics in Germany
online presence team
2016
Refresh of consumer products’ identity
global brand team
2016
Global Website 2.1 launch

On International English branch (INT) with new features, new structure and content

global website team
2016
Global PR Strategy 2016 - 2020
pr team
2016
Number of Facebook fans: 1,772,284
online presence team
2016
Do More video
global brand team
2016
New Press Center “News Room”
pr team
2016
Migrations to GWS 2.1 start in summer 2016
global website team
2016
New chapters added to Brand Guidelines
global brand team
2016
Crisis Communication Manual
pr team
2016
Started onboarding countries to Responsys

Cross-channel platform from Oracle

online presence team
2016
V9 consumer products launched
global brand team
2015
Development of migration functionality to onboard offices/partners to new Typo3
global website team
2015
Pilot launch of responsive Global Website 2.0 in USA
global website team
2015
Project Claims

Successfully started providing ESET marketing, sales and PR teams across the company with statements to support ESET business and technology

pr team
2015
Number of countries managed by Global Team: 25
online presence team
2015
ESET Brand Guidelines launched
global brand team
2015
Global PR Manager joins ESET Global PR Team

UI redesign, Typo3 rebuild, new infrastructure

pr team
2015
Continuing work on Global Website 2.0
global website team
2015
Business section refresh – Web 1.5 – new template
global website team
2015
ESET offline magazine We Live Security is rolled out
global brand team
2015
Global PR

Plans and strategy presented at World Partner Conference in San Diego

pr team
2015
Number of countries managed under single Facebook account: 100
online presence team
2015
Number of Facebook fans: 1,505,268

ESET has 4th highest number of Facebook followers among IT security brands on social media

online presence team
2015
Go Explore
pr team
2014
6 new product videos

Produced for ESET Smart Security, ESET NOD32 Antivirus, ESET Cyber Security, ESET Cyber Security Pro, ESET Multi-Device Security, ESET Mobile Security

global brand team
2014
Content website GoExplore.net

Launched to create a conversation with people and to help to make ESET synonymous with enjoyment of the internet. The site was shortlisted for a prestigious international award at the Content Marketing Awards 2014 in London later

global brand team
2014
Enjoy the internet concept is used for EMS and ECS
global brand team
2014
Enjoy the internet continues to represent version 8 consumer products
global brand team
2014
Processing of 83 business case studies
global brand team
2014
Decrease in search field clicks by 45%
global website team
2014
WeLiveSecurity launched
pr team
2014
more more more more

Comprehensive customer feedback program starts

global brand team
2014
Redesigned product selector usage increases by 22%
global website team
2014
Titlepage bounce rate drops by 18%, increase in engagement by 18%, redesign of GWS
global website team
2014
First B2B video is made
global brand team
2014
Facebook migration starts
online presence team
2014
Press Center: Technology
pr team
2014
New titlepage on INT (Aug 2014)
global website team
2014
ESET Security Days global website
pr team
2014
Number of Facebook fans: 905,875
online presence team
2014
70 Counties, 31 live branches, 25 partners, 14 languages
global website team
2014
V6 business products launched with Do More messaging
global brand team
2014
Number of countries managed by Global Team: 16
online presence team
2014
Press Center: Events & Conferences, ESET Blog, Contact
pr team
2014
New Brand Guidelines rolled out to codify the brand
global brand team
2014
Home section refresh – new overview, new compare pages
global website team
2013
Splashpage
global website team
2013
Cookbook launched
global website team
2013
20 years of ESET history video
pr team
2013
Introduction of Kayako: 1,400 tickets per year
global website team
2013
LayerSlider for banners, secondary navigation introduced,
global website team
2013
Run Google Play
pr team
2013
Press Center: History (video)
pr team
2013
ESET Android changes from being the central element of marketing communication
global brand team
2013
Several new elements: tab box (sliding gallery), speaking tab box, accordion, graphic divider, quote style, table styles (rounded), dividers
global website team
2013
New animated video style is introduced
global brand team
2013
Number of countries managed by Global Team: 1
online presence team
2013
Centercode beta testing platform initialization
pr team
2013
Enjoy the internet is launched

Intended to summarize the benefits that ESET wants to bring to its consumers; for version 7 – to be used across the whole consumer portfolio

global brand team
2013
Arabic right-to-left branch launched, design
global website team
2012
Initialization of Global PR HQ
pr team
2012
New deployment process – regular automatic deploys (2-hour slots)
global website team
2012
Upgrade to Typo3 4.5

New functionalities, improved safety, more intuitive GUI, important prerequisite for further development

global website team
2012
Straight facts about Mac malware, microsite
pr team
2012
Established LinkedIn profile
pr team
2012
Start of blogs (communication, coordination, etc.)
pr team
2012
Design refresh / spring cleanup
global website team
2012
Proven. Trusted. is introduced to launch v5 consumer products
global brand team
2012
Facebook advertising launched
online presence team
2012
USSD control application launched
pr team
2012
High-profile people from across the whole company brought together to explore and define the essence of ESET
global brand team
2012